BRAND Strategy & persona-based messaging

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This Marketing consulting engagement (delivered via a project, full, or part-time market relationship) strengthen your brand, driving improved awareness, reach, and extension into new markets.

• Development of core brand identity, manifesto, talking points, and elevator pitch

• Articulation or refinement of accompanying mission, values, and vision 

• Identification, development, and strategic prioritization of your target audience(s) 

• "Outside in" expression of the value of your solutions grounded in your audience's experience and perspective 
• Creation of your core value proposition with foundation pillars and reasons to believe tied to your audience's experiences, perceptions, and most important purchase drivers

• Facilitation and documentation of messaging workshops using Trailhead's distinct, client-centric methodology 
• Design of customized problem/opportunity based message builder to articulate the unique value of your solutions in the context of your audience's needs 
• Development of 1 - 3 core messages using Trailhead's unique message builder