CMO SERVICES
When your business is ready to grow or pivot, you need strategic and operational support...
This Marketing consulting engagement (delivered via a project, full, or part-time market relationship) drives business growth, increase lead quality & conversion, improve revenue, measure the impact of your Marketing activities, and improve your operational efficiency.
Strategy, Planning, & Campaign Development
- Creation of Marketing strategy with accompanying annual, bi-annual, or quarterly planning
- Design and execution management of omni-channel and digital Marketing campaigns
- Optimization of Marketing channel and mix
Data Analytics & Reporting
- Identification of key performance metrics (KPIs) to evaluate Marketing performance
- Design of standard reporting to track performance, measure your ROI, and make data-driven decisions to optimize your Marketing activity
Budgeting
- Budget review consultation, recommendation, and management
Program Management
- Ongoing operational Marketing program management, including timeline, output, budget, workflow, processes, campaigns, collateral, and activities
Vendor Identification & Relationship Management
- External and internal resource identification, evaluation, recommendation, and contract negotiation
Employee Training & Internal Resource Allocation
- Internal collaboration, communications, resource evaluation, and allocation
- Employee training to acquire the skills and knowledge they need to create winning Marketing assets and activities
Current State Assessment
- Inventory and assessment of current marketing assets and activities
- Organizational assessment including job descriptions, talent, skills, budget, culture, data & systems